Yeah, I’ve been slacking big-time on the updates for the blog. Been heads down on some exciting new projects that may or may not be “beverage-related”. In the meantime, I came across these absolutely gorgeous bottles while canyoneering in Utah. A beautiful example of design and execution that makes me jump at the chance to get my grimy mitts on a bottle for myself. Not only does Uinta make some great beer, but the design chops of Colorado’s Tenfold Collective makes this nectar achieve “All-Time” status in my book. Check it out
From the tenfold blog:
In December of 2010, The Tenfold Collective was hired by Uinta Brewing Company of Salt Lake City to redesign their identity and beer packaging. We designed and illustrated 18 beer labels over two product lines. For the last 18 days, we have featured a different label on our blog.
Don and Ryan doing what they do best; Creating Ass-Kicking Event promotions.
Apple’s commitment to thoughtful design is legendary, and here’s another example. The iCloud logo uses the golden ratio.
In short, the golden ratio is an irrational mathematical constant that often occurs in nature. When applied to design, the results are considered aesthetically pleasing. Artists have been using it for centuries, including Leonardo da Vinci and Salvador Dali.
Takamasa Matsumoto of Design Archive considered the iCloud logo’s irregular shape, and took some measurements. He found that the golden ratio was represented by the cloud’s inner “circles” as well as the cloud as a whole.
Well done, Apple.
[ VIA TUAW ]
Now how about this GEM from Microsoft?
Most difficult client yet = me